Business contact data: privacy notice

Last updated: 21 October 2026

sortedIQ provides UK business contact data to companies that want to reach other businesses. This notice explains what we hold about people at those businesses, where it comes from, who we share it with and how to stop us. If you received a privacy note from us, this is the full version it links to.

1. Who we are

sortedIQ Ltd is the controller of this data. We are registered in England and Wales (company no. 16517291) and with the Information Commissioner's Office (registration no. ZB924016).

3rd Floor, 86-90 Paul Street, London EC2A 4NE

2. How to contact us

Email: [email protected]
Post: The Privacy Team, sortedIQ Ltd, 3rd Floor, 86-90 Paul Street, London EC2A 4NE

3. What we hold

We hold only information about you in your work role. Depending on what is available for your business, this may include:

first and last name
job title
company name and company number
work email address
business phone number
business address
links to your professional social media profiles

Our first email to you lists the details we hold for you.

We do not hold home addresses, personal email addresses, dates of birth or any special category data.

4. Where it comes from

Companies House. We take director names and company details from the public register.
Your company's website and other public business sources. Where your work email is published, we record where.
Business data providers. We obtain some business contact details, such as phone numbers and addresses, from third-party business data providers.
Completed email addresses. Where your work email isn't published, we complete it by combining your name with your company's email structure, which we obtain from a third-party business data provider. We then check the address before use.

5. What we use it for

Sharing business contact data with our clients for business-to-business marketing and sales.
Contacting you about sortedIQ's own services.

6. Our lawful basis

We rely on legitimate interests: ours in running a business data service, and our clients' in reaching businesses that may need their products. We have completed a legitimate interests assessment, which takes into account that you are contacted in your business role, that you are told before anything is shared, and that you can stop it with one click. A summary is available on request.

We share data only with UK businesses in these sectors:

Financial services for businesses (lending, invoice finance, asset finance)
Business insurance
Business and professional services
Marketing and advertising services
Recruitment
Office equipment, utilities and waste management

Before we share your details for the first time, we email you and wait at least 7 days. If you opt out in that time, we don't share them. Clients must use the data only for business-to-business marketing, must not sell it on, and must tell you that they got it from us when they first contact you.

We keep a record of every client that receives your details. If you ask, we will tell you who they are.

We also use service providers, such as hosting, IT support and email delivery companies, who handle data only on our instructions.

8. How long we keep it

We review our data at least every 12 months. We delete your details when your company stops trading, when you leave the role, when the details become inaccurate, or if you ask us to. If you opt out, we keep only your email address on a "do not contact or share" list so you are not added again.

9. Your rights

You can ask us to:

give you a copy of what we hold and tell you who we have shared it with
correct anything that is wrong
delete your details
restrict how we use them
stop using them for marketing or sharing them. This right is absolute: we will always stop.

The quickest way to stop all contact and sharing is the opt-out link in our emails. You can also email [email protected]; you don't need to give a reason. We respond within one month.

If we have already shared your details, we tell every client who received them about any deletion, correction or restriction.

We do not rely on consent for this processing.

11. Complaints

Please contact us first and we will try to put things right. You can also complain to the Information Commissioner's Office: ico.org.uk, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

12. Automated decisions

We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.

13. Where your data is held

In the United Kingdom. We do not transfer it outside the UK.