Deduplication, address validation, suppression screening and mortality screening, so your list is accurate before it costs you postage or a complaint.
Marketing lists decay. People move, change numbers, register with the preference services or pass away, and duplicates creep in every time a file is merged. Sending to an uncleansed list wastes postage and calls, damages response rates, and in the case of the telephone preference services breaks the law. How to cleanse a UK marketing list step by step sets out the full sequence.
Cleansing is available as a standalone service. Send us an existing file and we return it deduplicated, validated and screened, whether or not you buy data from us. It can also be combined with a data purchase so that new and existing records are treated the same way.
Screening against TPS is required by PECR before any live marketing call, and a list must be re-screened regularly because registrations change daily. All processing is carried out in accordance with GDPR.
Suppression is not a one-off. TPS registrations must be screened against before each calling campaign and the register changes daily, so a screened file goes stale within weeks; {A("uk-telemarketing-tps-ctps-rules.html", "the UK telemarketing rules")} set out the obligations. Postal and email data decay at their own rates, covered in {A("b2c-data-decay-rate.html", "B2C data decay")} and {A("b2b-data-decay-rate.html", "B2B data decay")}. Email lists should also be verified before each large send; see {A("email-verification-before-send.html", "email verification before send")}.
Describe your list and what you plan to do with it in the form above, and a data specialist will advise on the cleansing steps it needs and quote for them. Or call 0345 905 7297.