Turn partial records into a multi-channel marketing asset by appending the emails, phone numbers and addresses your CRM is missing.
Most CRMs hold records that are incomplete: an email with no phone number, a name and address with no email, a company with no named contact. Our enhancement service takes those partial records and completes the picture, appending the missing fields so a single-channel list becomes a multi-channel one. What data enrichment is and when it pays off covers the business case.
No append matches every record, and anyone promising otherwise is not being straight with you. The rate depends on the match keys you hold and the quality of your data; our guide to data enrichment match rates sets out what is realistic for each combination. Before you brief us, a gap analysis of your CRM will show which fields are missing and which appends are worth paying for.
Enrichment can be delivered as a bulk file exchange for one-off or periodic refreshes, or by API where records need completing as they are created. Bulk vs API enrichment explains which fits which use case, and how often to re-enrich covers keeping the file current.
Appended data is supplied in accordance with GDPR. Enrichment is a form of processing, so the lawful basis and the transparency obligations that apply to your existing records apply to the appended fields too.
Business and consumer records match on different keys. A B2B record matches on company, name and job title; a consumer record on name and address. That difference drives both match rates and the fields that can be appended, which {A("b2b-vs-b2c-enrichment.html", "B2B vs B2C enrichment")} sets out. If you are comparing suppliers, {A("choosing-data-enrichment-provider-uk.html", "the questions to ask a UK enrichment provider")} is a useful checklist, and {A("crm-enrichment-roi-uk.html", "how to model the business case for CRM enrichment")} will help you decide whether to proceed at all.
Use the form above to describe your CRM and the fields you want appended. A data specialist will come back with expected match rates for your file and a price. Or call 0345 905 7297.