Consumer and business files with full postal address, selectable by the audience you want to reach, ready for your mailing house.
Post reaches people that email and phone cannot, and it lands at home rather than in a filter. Why direct mail still works and UK direct mail ROI benchmarks set out the case and the numbers; this page covers the data behind it.
Our UK consumer file holds over 10 million records with full postal address, selectable by geography, demographics, property, household, financial profile, interests and media consumption. MPS status is a selectable field, so files can be supplied screened against the Mailing Preference Service. How to select a UK direct mail list explains how to turn a campaign objective into a selection, and the full list of selectable fields is on our consumer data lists page.
B2B records carry the company's postal address alongside the named contact, so a mailing can be addressed to the decision-maker by role. See B2B direct mail tactics that get past gatekeepers for how to use that, and our B2B data lists page for the selections available.
Where you want to reach households by area rather than by name, partially addressed mail offers a GDPR-friendly route at a lower tariff. We can supply the address-level selections that support it.
Data is priced from £50 per 1,000 records; the larger costs in a mailing are print and postage. Royal Mail tariffs for marketing post explains the bulk, franked and partially addressed options, and how to choose a UK mailing house covers the production side. Before any mailing, the file should be validated and cleansed; see UK postal address validation and NCOA cleansing.
Direct mail works hardest when it is sequenced with digital channels rather than run in isolation. {A("integrated-direct-mail-email-campaigns.html", "Integrated direct mail and email campaigns")} covers sequencing, {A("uplift-direct-mail-on-email.html", "the lift from adding direct mail to an email campaign")} covers what to expect, and {A("multi-channel-attribution-direct-mail.html", "attribution when direct mail is in the mix")} covers how to measure it. Because our consumer and business files carry email and telephone alongside the postal address, the same selection can drive every touch.
Charities acquiring cold donors and B2B marketers reaching gatekept decision-makers use post differently; see {A("charity-direct-mail-uk.html", "charity direct mail best practices")} for the former and the B2B guide above for the latter.
Describe the households or businesses you want to mail in the form above. A data specialist will run the count, send a sample report and quote. Or call 0345 905 7297.