What is on file about UK consumers and how it is compiled, from income and property indicators to lifestyle, pets, sport and travel interests. For B2C marketers selecting an audience for post, phone or email campaigns.
UK affluent consumer data identifies high-income, high-asset households using a five-signal composite covering income band, council tax band, homeowner status, investments, and lifestyle indicators.
UK mortgage prospect data identifies two distinct audiences: first-time buyers and movers, and remortgagers, each sourced from opt-in consumer surveys and identified by declared intent and residency signals.
UK consumer files capture declared newspaper readership as a strong demographic proxy, with quality, mid-market, and popular title groupings correlating to income, age, education, and political values for targeted B2C campaigns.
UK travel prospect data on opt-in consumer files segments by trip type, covering cruise, ski, long-haul exotic, frequent flyer, and four more categories, each with a distinct demographic and income profile for targeted campaigns.
UK opt-in consumer files capture declared sports interests including golf, football, cricket, rugby, cycling, equestrian, and skiing, each with a distinct demographic profile for targeted direct mail and telephone campaigns.
UK cavity wall insulation prospect data targets homeowners in 1920-to-1995 properties with unfilled cavity walls, filtered by ECO4 eligibility, homeowner status, and declared interest in energy-saving home improvements.
UK consumer property data on opt-in files captures home value bands, council tax band, length of residency, and tenure, sourced from public records, postcode modelling, and self-declared survey data.
UK consumer files flag grandchildren-in-household as a declared opt-in indicator, enabling targeted campaigns for gifting, family insurance, children's savings, and inheritance-related financial services.
UK solar panel prospect data identifies owner-occupiers with declared green-energy interest, filtered by property type and income band, giving a prospect universe of 1.5 to 2.5 million opt-in households.
UK charity donor data identifies opt-in consumers who have declared they donate to charity, with cause-area flags covering animal welfare, children, health, religious, conservation, and overseas aid, across 3 to 5 million records.
UK consumer lifestyle data covers self-declared interests, hobbies, and consumption patterns from opt-in surveys, spanning cultural, leisure, sports, travel, media, values, and retail preference categories.
Most income figures on UK consumer marketing files are statistical estimates built from Census data, ONS earnings, property values, and occupational coding rather than figures the individual supplied directly.
UK consumer data files segment age into standard bands (18-24 through 75+) for B2C targeting; exact date of birth is available only on records where explicit consent was given.
UK homeowner data captures tenure, property value band, council tax band, and length of residency. Here is how the sources work, what accuracy to expect, and which campaigns benefit most.
UK pet owner data identifies consenting households that declared they own a dog, cat, or small pet, covering around 38% of UK households across opt-in consumer files.
UK consumer data prices between £40 and £250 per 1,000 records. Channel, opt-in recency, selection depth, and exclusivity all drive the final rate significantly.
A UK consumer marketing file holds 10 million-plus opt-in adult records spanning identity, postal address, household profile, financial bands, and declared interests, all sourced under UK GDPR consent.
A practical guide to the four levels of UK postcode granularity, how to choose the right level for consumer direct mail, geodemographic overlays, and pitfalls including boundary effects and sparse rural postcodes.