Data buying red flags: signs to walk away from a vendor
Ten red flags UK data buyers should know before signing with a supplier, from missing lawful basis documentation and below-market pricing to refused samples and diluted contractual warranties.
UK data licence terms explained
A UK data licence controls how you may use bought records. This guide decodes the key terms: use period, permitted channels, territory, warranty on lawful basis, deletion obligations, and liability caps.
Negotiating UK data prices: levers that actually work
How to negotiate UK data prices using the five levers that actually move supplier pricing: volume thresholds, exclusivity, licence period, payment terms, and bundled services.
CSV file delivery vs API: when to choose which
CSV file delivery vs API: when to choose which for UK B2B and B2C marketing data, covering workflow, security, pricing, integration effort, and the combined approach.
One-time licence vs subscription data: which is right for you
Compare one-time and subscription data licences for UK marketing: costs, break-even points, refresh terms, and which model fits your campaign programme and budget.
Free data counts: what to ask for and what they tell you
Before buying UK B2B or B2C data, insist on a free count that shows universe size, channel availability, freshness distribution, and per-record pricing.
Writing a data brief: what your broker needs to know
How to write a UK data brief covering all eight elements brokers need to quote accurately, with a ready-to-copy brief template and a B2B vs B2C comparison.
How to buy marketing data legally in the UK
A six-step guide to buying marketing data legally in the UK, covering lawful basis verification, your own Legitimate Interests Assessment, TPS wash, and Article 14 notice obligations under UK GDPR and PECR.